HHA IN THE NEWS

June 3, 2021 / heitlerhoustounarchitects / Leave a comment

After a challenging year for all, we’re happy to report some recent GOOD NEWS for many of our clients. We are honored to be working with great partners in rolling out these exciting new concepts!

BUMO

Once the pandemic hit, BUMO had to delay construction on their integrated co-working and childcare concept and was forced to switch gears to teaching and learning remotely. Read all about BUMO’s successful transition in FORBES. Now fully open, the finished concept and unique design process has been chronicled in FAST COMPANY.

MATE FERTILITY

Mate Fertility has taken the first step to providing affordable and accessible fertility for all by opening its first location in Oklahoma City. HHA worked to create various components to support their services and create a true identity for MATE that can be implemented throughout the country to meet various design challenges. Read all about the MATE story in TECHCRUNCH.

THE LAWN CLUB

The Lawn Club is giving New Yorkers the opportunity to rent their own “mini backyards” in the Seaport District’s historic Fulton Market Building. Featuring a variety of lawn games, seating and multiple bars, you can learn more about the Lawn Club from TIMEOUT, SECRET NYC, and DOWN TOWN ALLIANCE. Opening Fall 2021.

THE FEEL GOOD-COMPANY

Having just launched in April 2021, ‘The Feel Good Company’ is not only about supporting female-led businesses but also making folks feel good on a variety of levels. HHA is excited to be partnering with the newly launched Feel-Good Company and their mission to transform the mind, body and soul. Squeeze CEO Brittany Driscoll and Drybar Founder Alli Webb discuss aiding female entrepreneurs and their new business outlook during and post-pandemic in YAHOO!FINANCE. Look for more updates on Squeeze, Okay Humans and Brightside coming soon!

OKAY HUMANS

Meet okay humans – a recently launched new concept to modernize therapy. As a new branch of the Feel Good Company, Okay Humans is making going to therapy as accessible and acceptable as getting a message at Squeeze or a blowout at Drybar. Construction is underway on the first location in Brentwood – look out for opening this summer! Read all about the launch of Okay Humans in THE HOLLYWOOD REPORTER and their ultimate goals of increasing access and erasing the stigma.

CLEAN MARKET BROOKFIELD PLACE

We are honored to have received a Rethinking the Future Award 2021 in the Interior Healthcare / Wellness category for Clean Market at Brookfield Place. Read all about the design and transformation HERE.

Project Spotlight: Clean Market Brookfield Place

May 14, 2021 / heitlerhoustounarchitects / Leave a comment

The project consists of a new implementation of the Clean Market at Brookfield Place, in lower Manhattan. The concept prototype was revisited and updated to respond to the unique site conditions. The crux of the design challenge was to create an elevated yet approachable wellness destination within a bustling luxury mall and conduit to the world financial center. The fast-paced commercial corridor could be seen as being at odds with a space for relaxation, replenishment and self-care. On the other hand, the site also was uniquely suited to our biophilic approach to design for Clean Market. Located in a corner suite on the second floor, Clean Market is perched over the Winter Garden atrium at Brookfield Place.

The Winter Garden is a destination in and of itself with us Grove of nature palm trees and a view overlooking the Hudson River. This connection to the natural world in downtown Manhattan is worthy of celebration. Our design of the extensive storefront seeks to emphasize this connection, with the main marble entry threshold shifting off the Mall’s grid to angle toward the river views and natural light. The key to designing this particular location was to carefully utilize the mall’s attributes while also providing creative solutions to their constraints to reinforce that Clean Market is different. This is not a retail-as-usual environment.

The angled storefront required special permission from Brookfield Place and we worked closely with them on another unique feature of the storefront. Within the expansive glass is a large scaled stone frame that cantilevers from one end. The frame showcases retail that aligns with the brand pillars and, as it turns into the space, becomes a Functional Tea + Tonic Bar. The hand troweled limestone finish and bread trim bring an elevated but un-fussy feel to the specialized bar.

Once inside, Clean Market is refreshing, bright and optimistic but also lush and unexpected. A corner retail display is punctuated with a green wall that extends to the full 16′ tall ceiling height. The floating displays are tiered and curved creating a soft, meandering path through the curated product.

While a vast, bright space is perfect for the tonic bar and modern apothecary, it’s in natural opposition to the desired feel for the Nutridrip Lounge. The lounge where IV vitamin drips are administered wants to feel private, quiet, and was required by the mall to be hidden from public view. While we wanted to ensure natural light was maximized by positioning the lounge at the storefront, privacy was created with a custom frosted graphic that fades into clear glass above eye level so that there is only a faint suggestion of activity that can be imagined from the mall side. A custom slatted maple wall turns overhead. The wood pickets are reminiscent of a treehouse and create a separate sense of place from the retail just a few feet away. A curved wood and plaster planter and lattice creates a living, breathing, partition giving the space a private, secret garden feel. Within the lounge, clients sit in womb chairs and the IV drip bags hang from our custom designed drip ‘trees’ made of powder coated steel and oak. Beyond the wood wall is a hidden nurse’s station and VIP rooms for those in need of an even more private experience.

From the retail market, near the wood ceiling that defines the Nutridrip Lounge is a bluestone volume which announces the Thermostat brand. Thru its threshold, two neon signs boldly present its offer to “sweat” or “chill.” The Thermostat lounge allows a quick respite in between, should you choose both. Behind “chill” is a service that delivers on that promise in short order with a full-body cryotherapy chamber. On the opposite end, you can “sweat” it out in one of several private infrared sauna rooms. Each room has a red cedar sauna with chromotherapy that shines from within a deep grey room, a stacked bluestone wall with light cascading down from a cove above creates a modern cave feel.

Before even entering the space, Clean Market distinguishes itself with its custom tailored storefront design. Once you pass thru its threshold Clean Market retail, the Nutridrip lounge and Thermostat each project a clearly defined, yet complimentary aesthetic. The design of the space emphasizes the unique features of mall but also brings each customer into a completely unexpected place. The space transports you from the hustle and bustle of the city, into a serene oasis bringing the customer closer to nature and to self.

SUPPORT OUR SMALL AND LOCAL BUSINESS CLIENTS

October 20, 2020October 29, 2020 / heitlerhoustounarchitects / Leave a comment

After enduring the many challenges of the past few months, small businesses are coming up with creative ways to reopen safely. Please support small and local businesses like some of our clients listed below – whether in person, virtually or online!

305 FITNESS

305 Fitness is now offering online classes, which you can watch anytime and anywhere! They are also holding safe, in-person outdoor classes in cities where they are located, whether in the park or at the pier! Sign up or check out their various class options HERE.

BUMO

While we are now underway with construction of their first flagship location in L.A’s Century City Mall, BÜMO has also quickly adapted their in-person model of co-working and childcare with an emphasis on community. In April 2020, they opened “best-in-class virtual school for young learners”. You can get started HERE with live online classes for your young ones today!

CLEAN MAKRET

Clean Market at Brookfield Place has just opened its doors! This new location’s Wellness Shop is open. Stop by and shop its various products such as matcha, CBD, supplements, probiotics, pantry supplies and more! Also you can grab an IV Drip while you’re there. Clean Market at Brookfield Place is open Monday through Friday from 11AM to 6PM. Stay Tuned for the reopening of Clean Market at 54th St in Midtown East. Book your appointment or shop online HERE.

DRYBAR

Wondering if the Drybar near you has reopened? CLICK HERE for the ongoing list of current re-openings. Before you head to your next appointment read through the many safety measures they have implemented. Is your Drybar not open yet? Shop all their products on their website and maybe grab a gift card for a friend. Remember, many Drybar locations are small businesses owned by local franchisees!

HENRY THE DENTIST

Henry the Dentist has reopened in New Providence, NJ, opened their new boutique New York City practice located inside The Parlor, and has expanded their mobile practice to serve residential high-rise condos. Implementing strict protocols to practice “Safe Smiling”, Henry has required masks, installed new air filtration systems, clean and sanitize daily and are completing temperature checks! Book your next appointment today HERE. Not comfortable going in for an appointment and just need to talk to the dentist? Henry offers TeleDentistry!

HIVE AND COLONY

Hive & Colony recently opened two new locations at Garden State Plaza in Paramus NJ and at King of Prussia Mall in Philadelphia. Currently providing services in store and online, Hive & Colony’s goal is to “create a premium experience for every customer” while offering customized suits and accessories. Want to create a new customized piece for you or a loved one? Visit Hive & Colony and book an appointment or join the online workshop from your home HERE.

ORA ACUPUNCTURE

Forced to close just after opening their doors in March, ORA is back open for the acupuncture and healing! If you prefer to heal from the comfort of your own home, ORA also offers virtual sessions. Now healing in NOHO, the Hamptons and online, you can book your appointment HERE.

SILVER MIRROR

With all locations reopened and new safety measures in place in Washington DC and New York City, book your appointment ahead of time because demand is high and turnover between bed use is longer. Book your next appointment HERE, and make sure you check out all their new safety measures either on their website or their Instagram – including waiting outside before the esthetician sees you, temperature checks on the way in and rather than blankets, fresh towels for each customer.

SQUEEZE

Promoting their Feel Good Revolution Campaign through their social media accounts, Squeeze is doing its part to keep their staff and customers safe. While still closed for the time being, due to State regulations, Squeeze has done a great job promoting self-care throughout the last several months. Follow their Instagram account HERE to see stories on self-care and wellness routines you can do at home! Stay tuned for updates on their reopening HERE and book your next appointment.